![]() In its report, the firm cites rising demand for event automation, increased demand to capture actionable insights from events, and growing use of social media for event marketing as leading factors driving the growthĮvent management software includes a wide range of products used to enhance the quality of events, provide enhanced visibility for event organizers, and streamline the planning, scheduling, and event marketing processes, according to MarketsandMarkets It also includes venue management software, event registration and ticketing software, event planning software, event marketing software, analytics and reporting software, visitor management software, content management software, onsite technology, and others, such as resource scheduling software and catering software. ![]() Research firm MarketsandMarkets valued the global event management software market at $3.6 billion in 2020 and expects it to reach $6.4 billion by 2026, growing at a compound annual rate of 10 percent. Event Management Software to Be Worth $6.4 Billion by 2026
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